| Using online conversations to study word-of-mouth communication D Godes, D Mayzlin Marketing science 23 (4), 545-560, 2004 | 4360 | 2004 |
| Introduction to the Special Issue—Social Media and Business Transformation: A Framework for Research S Aral, C Dellarocas, D Godes Information systems research 24 (1), 3-13, 2013 | 1371 | 2013 |
| Firm-created word-of-mouth communication: Evidence from a field test D Godes, D Mayzlin Marketing science 28 (4), 721-739, 2009 | 1275 | 2009 |
| The firm's management of social interactions D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ... Marketing letters 16, 415-428, 2005 | 982 | 2005 |
| Sequential and temporal dynamics of online opinion D Godes, JC Silva Marketing Science 31 (3), 448-473, 2012 | 579 | 2012 |
| Modeling social interactions: Identification, empirical methods and policy implications WR Hartmann, P Manchanda, H Nair, M Bothner, P Dodds, D Godes, ... Marketing letters 19, 287-304, 2008 | 331 | 2008 |
| Word-of-mouth as self-enhancement AC Wojnicki, D Godes HBS marketing research paper, 2008 | 263 | 2008 |
| Content vs. advertising: The impact of competition on media firm strategy D Godes, E Ofek, M Sarvary Marketing Science 28 (1), 20-35, 2009 | 218 | 2009 |
| Better sales networks. T Ustüner, D Godes Harvard business review 84 (7-8), 102-12, 188, 2006 | 162 | 2006 |
| Product policy in markets with word-of-mouth communication D Godes Management Science 63 (1), 267-278, 2017 | 99 | 2017 |
| Firm-created word-of-mouth communication: A field-based quasi-experiment D Godes, D Mayzlin Available at SSRN 569361, 2004 | 98 | 2004 |
| Buyer-initiated vs. seller-initiated information revelation P Bhardwaj, Y Chen, D Godes Management Science 54 (6), 1104-1114, 2008 | 78 | 2008 |
| Commentary—Invited comment on “Opinion leadership and social contagion in new product diffusion” D Godes Marketing Science 30 (2), 224-229, 2011 | 74 | 2011 |
| Signaling success: Strategically-positive word of mouth AC Wojnicki, D Godes University of Maryland, College Park Working Paper, 2011 | 56 | 2011 |
| The strategic impact of references in business markets D Godes Marketing Science 31 (2), 257-276, 2012 | 51 | 2012 |
| In the eye of the beholder: An analysis of the relative value of a top sales rep across firms and products D Godes Marketing Science 22 (2), 161-187, 2003 | 47 | 2003 |
| Learning from online social ties Y Zhang, D Godes Marketing Science 37 (3), 425-444, 2018 | 44 | 2018 |
| Signaling success: word of mouth as self-enhancement AC Wojnicki, D Godes Customer Needs and Solutions 4 (4), 68-82, 2017 | 39 | 2017 |
| The dynamics of online opinion D Godes, J Silva Working Paper, 2006 | 32 | 2006 |
| Contracting under endogenous risk D Godes Quantitative Marketing and Economics 2, 321-345, 2004 | 32 | 2004 |
Dina MayzlinUSC Marshall School of BusinessVerified email at marshall.usc.edu
Dina MayzlinUSC Marshall School of BusinessVerified email at marshall.usc.edu