| Underlying the triple burden effects on women educationists due to COVID-19 P Dogra, A Kaushal Education and Information Technologies 27 (1), 209-228, 2022 | 36 | 2022 |
| An investigation of Indian generation Z adoption of the voice-based assistants (VBA) P Dogra, A Kaushal Journal of Promotion Management 27 (5), 673-696, 2021 | 22 | 2021 |
| Influence of augmented reality on shopping behavior P Dogra, AK Kaushik, P Kalia, A Kaushal Management Decision 61 (7), 2073-2098, 2023 | 17 | 2023 |
| The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy P Dogra, A Kaushal Journal of Marketing Communications 29 (4), 403-430, 2023 | 17 | 2023 |
| Antecedents of the Youngster’s awareness about financial literacy: A structure equation modelling approach P Dogra, A Kaushal, RR Sharma Vision 27 (1), 48-62, 2023 | 12 | 2023 |
| Strategies to counter the financial problems faced by manufacturing sector in Punjab-An empirical study of micro, Small and Medium Enterprises RR Sharma International Journal of Advanced Research in Management and Social Sciences …, 2015 | 7 | 2015 |
| Investigating factors affecting trust and purchase intention towards online websites: structural equation modelling approach P Dogra, A Kaushal International Journal of Internet Marketing and Advertising 18 (1), 98-120, 2023 | 6 | 2023 |
| Business student perception towards ethics: an exploratory study A Kaushal International journal of business ethics in developing economies 6 (1), 22, 2017 | 6 | 2017 |
| What drives the investment intentions of emerging economy millennials? Examining the effect of financial advertisement with the PLS-SEM P Dogra, A Kaushal, P Kalia Journal of Financial Services Marketing, 1-16, 2023 | 5 | 2023 |
| Modelling the effects of financial services advertising on financial product purchase: An empirical validation P Dogra, RR Sharma Vision 23 (4), 418-431, 2019 | 5 | 2019 |
| Factors affecting perception of Indian adolescent students toward interactive online mental health information during COVID-19 A Kaushal, P Dogra Information Discovery and Delivery 50 (4), 329-342, 2022 | 3 | 2022 |
| COVID‐19: A virus or revenge of nature: Counter measures of India during COVID‐19 epidemics A Kaushal, P Dogra Journal of Public Affairs 20 (4), e2371, 2020 | 3 | 2020 |
| Predictors of Financial Anxiety Among Indian Population Due to COVID-19: A Hierarchical Regression Analysis1 P Dogra, A Kaushal Finance India 2022, 411-437, 2022 | 2 | 2022 |
| Impact of Online Financial Advertisements on Indian Consumer’s Attitude: Moderating Effect of Perceived Product Innovativeness P Dogra, A Kaushal, RR Sharma Finance India 34 (2), 835-860, 2020 | 2 | 2020 |
| Clustering the Customer Based on Perception Towards Financial Advertisement: A Case of India P Dogra International Journal on Emerging Technologies 11 (3), 133-140, 2020 | 1 | 2020 |
| A STUDY ON EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND TRUST & BRAND LOYALTY IN FMCG SECTOR A Kaushal Apeejay Journal of Management and Technology, 2016 | 1 | 2016 |
| A Study of BPO Industry and Factors Influencing Employees Performance during Economic Slowdown A Kaushal, P Dogra International Journal of Engineering and Management Research (IJEMR) 5 (1 …, 2015 | 1 | 2015 |
| Influence of Advertisement Appeals on the Investment Decisions of Investors in India: A Case of Mutual Funds. RR Sharma Journal of General Management Research 5 (2), 2018 | | 2018 |
| Preference of Tourists Towards Himalayan Region in India PRR Sharma KIMI Hospitality Research Journal 3 (1), 34, 2018 | | 2018 |
| Brand Consciousness among Teenagers in India: An Empirical Study. RR Sharma International Journal of Applied Marketing & Management 2 (1), 2017 | | 2017 |
Dr. Rishi Raj SharmaProfessor in Marketing, Guru Nanak Dev University AmritsarDirección de correo verificada de gndu.ac.in
