| Things Fall Apart: The Dynamics of Brand Audience Dissipation MA Parmentier, E Fischer Journal of Consumer Research, 2015 | 279 | 2015 |
| Positioning person brands in established organizational fields MA Parmentier, E Fischer, AR Reuber Journal of the Academy of Marketing Science 41 (3), 373-387, 2013 | 279 | 2013 |
| How athletes build their brands MA Parmentier, E Fischer International Journal of Sport Management and Marketing 11 (1-2), 106-124, 2012 | 197 | 2012 |
| Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research RV Kozinets, D Scaraboto, MA Parmentier Journal of Marketing Management 34 (3-4), 231-242, 2018 | 159 | 2018 |
| When David met Victoria: Forging a strong family brand MA Parmentier Family Business Review 24 (3), 217-232, 2011 | 93 | 2011 |
| Consumption and Gender Identity in Popular Media: Discourses of Domesticity, Authenticity and Sexuality LT Zayer, K Sredl, MA Parmentier, C Coleman Consumption Markets & Culture 15 (4 (December)), 333-357, 2012 | 90 | 2012 |
| Navigating person-branding in the fashion blogosphere MP Delisle, MA Parmentier Journal of Global Fashion Marketing 7 (3), 211-224, 2016 | 71 | 2016 |
| Doing qualitative research with archival data: Making secondary data a primary resource E Fischer, MA Parmentier Advances in Consumer Research 37 (798-799), 2010 | 60 | 2010 |
| Arrested emotions in reality television SK Bonsu, A Darmody, MA Parmentier Consumption, Markets and Culture 13 (1), 91-107, 2010 | 58 | 2010 |
| You can’t always get what you want: Unsustainable identity projects in the fashion system MA Parmentier, E Fischer Consumption, Markets and Culture 14 (1), 7-27, 2011 | 53 | 2011 |
| Consumer perception of private versus public sponsorship of the arts F Colbert, A d'Astous, MA Parmentier International Journal of Arts Management, 48-60, 2005 | 41 | 2005 |
| CONSUMER PERCEPTIONS OF SPONSORSHIP IN THE ARTS F Colbert, A d'Astous, MA Parmentier International Journal of Cultural Policy 11 (2), 215-228, 2005 | 37 | 2005 |
| Advanced Style Influencers: Confronting Gendered Ageism in Fashion and Beauty Markets E Veresiu, MA Parmentier Journal of the Association for Consumer Research 6 (2), 263-273, 2021 | 27 | 2021 |
| High heels MA Parmentier Consumption Markets & Culture 19 (6), 511-519, 2016 | 27 | 2016 |
| SPECIAL SESSION SUMMARY The Pitfalls of Fame: Insights from Human Brands MA Parmentier Advances in consumer research 37, 2010 | 22 | 2010 |
| Working It: Managing Professional Brands in Prestigious Posts MA Parmentier, E Fischer Journal of Marketing 85 (2), 110-128, 2021 | 17 | 2021 |
| Working to consume the model life: consumer agency under scarcity MA Parmentier, E Fischer Consumer Culture Theory, 23-39, 2007 | 14 | 2007 |
| Consumer-bloggers mobilized in marketing campaigns: A study of opinion leaders’ authenticity management in a streetwear community BM Savignac, MA Parmentier, JS Marcoux ACR North American Advances, 2012 | 13 | 2012 |
| Interactive online audiences MA Parmentier, E Fischer The Routledge Companion to Digital Consumption, 171-181, 2013 | 11 | 2013 |
| Consumer evaluation of government sponsorship in the arts F Colbert, A d’Astous, MA Parmentier 2004 International Conference on Cultural Policy Research. École des Hautes …, 2004 | 9 | 2004 |
