| Defining and measuring recreational shopper identity M Guiry, AW Mägi, RJ Lutz Journal of the Academy of Marketing Science 34, 74-83, 2006 | 246 | 2006 |
| Traveling abroad for medical care: US medical tourists' expectations and perceptions of service quality M Guiry, DG Vequist Health Marketing Quarterly 28 (3), 253-269, 2011 | 130 | 2011 |
| Consumer and Employee Roles in Service Encounters. M Guiry Advances in consumer research 19 (1), 1992 | 125 | 1992 |
| Intense consumption experiences: Peaks, performances, and flows RJ Lutz, M Guiry Winter Marketing Educators’ Conference, St. Petersburg, FL, February, 1994 | 111 | 1994 |
| " An Emerald Green Jaguar, A House on Nantucket, and an African Safari:" Wish Lists and Consumption Dreams in Materialist Society. S Fournier, M Guiry Advances in consumer research 20 (1), 1993 | 110 | 1993 |
| Experienced and potential medical tourists' service quality expectations M Guiry, JJ Scott, DG Vequist IV International journal of health care quality assurance 26 (5), 433-446, 2013 | 103 | 2013 |
| South Korea's medical tourism destination brand personality and the influence of personal values M Guiry, DG Vequist IV Asia Pacific Journal of Tourism Research 20 (5), 563-584, 2015 | 90 | 2015 |
| Consumer's evaluation of retail store service quality and its influence on store choice M Guiry, W Hutchinson, BA Weitz Univ. Florida, USA, 1992 | 57 | 1992 |
| Intergenerational culture-specific consumption differences between Asian Indian immigrants in the US and Indians residing in an Indian metropolis S Mathur, M Guiry, S Tikoo Journal of International Consumer Marketing 20 (3-4), 69-80, 2008 | 35 | 2008 |
| Recreational shopper identity: implications of recreational shopping for consumer selfdefinition M Guiry, R Lutz Unpublished doctoral dissertation). University of Florida, Gainesville, FL …, 2000 | 23 | 2000 |
| The role of personal values in determining US medical tourists' expectations and perceptions of healthcare facility service quality: an exploratory investigation M Guiry, DG Vequist Journal of tourism challenges and trends 3 (2), 115-140, 2010 | 13 | 2010 |
| Brand positioning in the medical tourism industry: a brand personality perspective M Guiry International Journal of Behavioural and Healthcare Research 2 (1), 20-37, 2010 | 13 | 2010 |
| The meaning and self-significance of recreational shopping MR Guiry University of Florida, 1999 | 11 | 1999 |
| Intense Consumption Experiences: Peaks, Performances, and Flows, Winter Marketing Educators’ Conference, February, St RJ Lutz, M Guiry Petersburg, FL, 1994 | 11 | 1994 |
| 5 Controversies in Medical Tourism DGV IV, M Guiry, B Ipock | 8 | 2012 |
| Instore social and nonsocial shopping: A leisure perspective M Guiry Academy of Marketing Studies Journal 16 (2), 119, 2012 | 5 | 2012 |
| US Medical Tourists’ Motives for Travelling Abroad for Medical Care and Their Expectations of Service Quality M Guiry, IV David G. Vequist International Journal of Leisure and Tourism Marketing 3 (1), 71-91, 2012 | 5 | 2012 |
| Bumrungrad International Hospital's brand personality: a content analysis of medical tourists' online patient testimonials M Guiry, S Guanajuato International Journal of Leisure and Tourism Marketing 3 (4), 328-343, 2013 | 4 | 2013 |
| Cultivating the Understanding of a Catholic University’s Mission and the Principles of Catholic Social Teaching through a Faculty Service Learning Experience M Guiry Journal of Catholic Higher Education 31 (2), 233-252, 2012 | 3 | 2012 |
| Malaysia's medical tourism destination personality: an international cosmetic surgery patients' perspective M Guiry International Journal of Leisure and Tourism Marketing 5 (3), 202-226, 2017 | 2 | 2017 |
