| Performative sport fandom: An approach to retheorizing sport fans AC Osborne, DS Coombs Sport in Society 16 (5), 672-681, 2013 | 94 | 2013 |
| Outdoor advertising recall: A comparison of newer technology and traditional billboards AC Osborne, R Coleman Journal of Current Issues & Research in Advertising 30 (1), 13-30, 2008 | 58 | 2008 |
| A case study of Aston Villa football club DS Coombs, A Osborne Journal of Public Relations Research 24 (3), 201-221, 2012 | 52 | 2012 |
| A look inside the world of advertising-free publishing: A case study of Ms. magazine A Cunningham, E Haley Journal of Current Issues & Research in Advertising 22 (2), 17-30, 2000 | 45 | 2000 |
| Autonomous consumption: Buying into the ideology of capitalism A Cunningham Journal of Business Ethics 48, 229-236, 2003 | 41 | 2003 |
| Sports journalists and England’s Barclays Premier League: A case study examining reporters’ takes on modern football DS Coombs, A Osborne International Journal of Sport Communication 5 (3), 413-425, 2012 | 38 | 2012 |
| Negotiating insider–outsider status in ethnographic sports research DS Coombs, AC Osborne Research methodologies for sports scholarship, 65-81, 2018 | 37 | 2018 |
| Female Fans of the NFL: Taking their Place in the Stands AC Osborne, DS Coombs Routledge, 2015 | 31 | 2015 |
| Advertising practitioners respond: The news is not good A Cunningham The moral media: How journalists reason about ethics, 114-124, 2005 | 30 | 2005 |
| Responsible advertisers: A contractualist approach to ethical power A Cunningham Journal of Mass Media Ethics 14 (2), 82-94, 1999 | 25 | 1999 |
| Branding religion: Christian consumers’ understandings of Christian products E Haley, C White, A Cunningham Religion and popular culture, 269-288, 2001 | 21 | 2001 |
| Enthusiasts, invaders, and custodians: Media characterizations of foreign owners in Barclays Premier League AC Osborne, DS Coombs International Journal of Sport Communication 2 (3), 297-318, 2009 | 18 | 2009 |
| Routledge handbook of sport fans and fandom DS Coombs, AC Osborne Routledge, 2022 | 16 | 2022 |
| The masters: Creating a new generation of leaders for mass communication education and beyond MH DeFleur, DD Kurpius, A Osborne, J Maxwell Hamilton Communication Education 59 (1), 19-40, 2010 | 16 | 2010 |
| Advertising self-regulation in a broader context: an examination of the European Union's regulatory environment A Cunningham Journal of Promotion Management 5 (2), 61-83, 2000 | 16 | 2000 |
| Readers' perspectives on advertising's influence in women's magazines: thoughts on two practices E Haley, A Cunningham Mass Communication & Society 6 (2), 175-190, 2003 | 12 | 2003 |
| Advertising theory beyond the context of advertising: Taylor’s six-segment message strategy wheel offers an integrated model of political behavior A Cunningham, E Jenner national conference of the Association for Education in Journalism and Mass …, 2003 | 7 | 2003 |
| Centering race in sport fan research: A call to action AC Osborne, DS Coombs Routledge Handbook of Sport Fans and Fandom, 125-130, 2022 | 4 | 2022 |
| Protecting the children: A comparative analysis of French and American advertising self-regulation RE Taylor, A Cunningham Readings in Advertising, Society, and Consumer Culture, 265-273, 2014 | 3 | 2014 |
| Chapter 12: Tennis Whites, Catsuits, and Fringe; Women’s Tennis Apparel AC Osborne, DS Coombs Sportswomen’s Apparel Around the World: Uniformly Discussed, 207-222, 2021 | 2 | 2021 |
