| Strategic service pricing and yield management R Desiraju, SM Shugan Journal of marketing 63 (1), 44-56, 1999 | 376 | 1999 |
| Return on investment implications for pharmaceutical promotional expenditures: The role of marketing-mix interactions S Narayanan, R Desiraju, PK Chintagunta Journal of marketing 68 (4), 90-105, 2004 | 339 | 2004 |
| Managing a distribution channel under asymmetric information with performance requirements R Desiraju, S Moorthy Management Science 43 (12), 1628-1644, 1997 | 288 | 1997 |
| Diffusion of new pharmaceutical drugs in developing and developed nations R Desiraju, H Nair, P Chintagunta International Journal of Research in Marketing 21 (4), 341-357, 2004 | 143 | 2004 |
| Strategic pricing and detailing behavior in international markets PK Chintagunta, R Desiraju Marketing Science 24 (1), 67-80, 2005 | 116 | 2005 |
| New product introductions, slotting allowances, and retailer discretion R Desiraju Journal of Retailing 77 (3), 335-358, 2001 | 103 | 2001 |
| Encouraging participation in case discussions: A comparison of the MICA and the Harvard case methods R Desiraju, C Gopinath Journal of Management Education 25 (4), 394-408, 2001 | 97 | 2001 |
| Strategic supply chain structure design for a proprietary component manufacturer Y Xu, H Gurnani, R Desiraju Production and Operations Management 19 (4), 371-389, 2010 | 74 | 2010 |
| Retail product-line pricing strategy when costs and products change SM Shugan, R Desiraju Journal of Retailing 77 (1), 17-38, 2001 | 50 | 2001 |
| Sales quota plans: Mechanisms for adaptive learning M Mantrala, K Raman, R Desiraju Marketing Letters 8, 393-405, 1997 | 43 | 1997 |
| Equity and adverse selection R Desiraju, DEM Sappington Journal of Economics & Management Strategy 16 (2), 285-318, 2007 | 38 | 2007 |
| Optimal design of return policies T Tran, H Gurnani, R Desiraju Marketing Science 37 (4), 649-667, 2018 | 29 | 2018 |
| Group-buying and channel coordination under asymmetric information T Tran, R Desiraju European Journal of Operational Research 256 (1), 68-75, 2017 | 29 | 2017 |
| Comarketing alliances: Should you contract on actions or outcomes? PR Chennamaneni, R Desiraju Management Science 57 (4), 752-762, 2011 | 24 | 2011 |
| Product introduction strategies under sequential innovation for durable goods with network effects NN Chau, R Desiraju Production and Operations Management 26 (2), 320-340, 2017 | 22 | 2017 |
| Costs and benefits of inducing intrabrand competition: The role of limited liability R Desiraju Marketing Science 23 (3), 429-450, 2004 | 16 | 2004 |
| Advance sales of services: Using direct versus indirect channels PR Chennamaneni, R Desiraju, A Krishnamoorthy Journal of Service Research 20 (2), 135-151, 2017 | 12 | 2017 |
| Equity and adverse selection D Sappington, R Desiraju mimeo, University of Florida, 2004 | 9 | 2004 |
| Exchange rate pass-through and the role of international distribution channels R Desiraju, M Shrikhande Working Paper, 1996 | 8 | 1996 |
| Spillovers and other externalities in pharmaceutical marketing R Desiraju, T Van Tran Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices …, 2013 | 6 | 2013 |
