| A conceptual framework for understanding spectator-based brand equity SD Ross Journal of sport Management 20 (1), 22-38, 2006 | 538 | 2006 |
| Development of a scale to measure team brand associations in professional sport SD Ross, JD James, P Vargas Journal of sport management 20 (2), 260-279, 2006 | 472 | 2006 |
| Branding athletes: Exploration and conceptualization of athlete brand image A Arai, YJ Ko, S Ross Sport Management Review 17 (2), 97-106, 2014 | 465 | 2014 |
| Sport sponsorship: The relationship between team loyalty, sponsorship awareness, attitude toward the sponsor, and purchase intentions R Biscaia, A Correia, AF Rosado, SD Ross, J Maroco Journal of Sport Management 27 (4), 288-302, 2013 | 459 | 2013 |
| Volunteer motivation and satisfaction H Bang, SD Ross Journal of venue and Event Management 1 (1), 61-77, 2009 | 359 | 2009 |
| From motivation to organizational commitment of volunteers in non‐profit sport organizations: The role of job satisfaction H Bang, S Ross, TG Reio Jr Journal of Management Development 32 (1), 96-112, 2012 | 297 | 2012 |
| The effects of emotions on football spectators' satisfaction and behavioural intentions R Biscaia, A Correia, A Rosado, J Maroco, S Ross European Sport Management Quarterly 12 (3), 227-242, 2012 | 278 | 2012 |
| An empirical assessment of spectator-based brand equity SD Ross, KC Russell, H Bang Journal of Sport Management 22 (3), 322-337, 2008 | 264 | 2008 |
| An exploration of motives in sport video gaming Y Kim, SD Ross International Journal of Sports Marketing and Sponsorship 8 (1), 28-40, 2006 | 238 | 2006 |
| Segmenting sport fans using brand associations: A cluster analysis. SD Ross Sport Marketing Quarterly 16 (1), 2007 | 187 | 2007 |
| Spectator-based brand equity in professional soccer R Biscaia, A Correia, S Ross, AF Rosado, J Maroco Sport Marketing Quarterly 22, 20-32, 2013 | 171 | 2013 |
| Investigating the role of fan club membership on perceptions of team brand equity in football R Biscaia, S Ross, M Yoshida, A Correia, A Rosado, J Marôco Sport Management Review 19 (2), 157-170, 2016 | 161 | 2016 |
| Brand personality in sport: Dimension analysis and general scale development JR Braunstein, SD Ross Sport marketing quarterly 19 (1), 8-16, 2010 | 160 | 2010 |
| Brand recall and recognition: A comparison of television and sport video games as presentation modes. P Walsh, Y Kim, SD Ross Sport Marketing Quarterly 17 (4), 2008 | 154 | 2008 |
| Validation of the revised volunteer motivations scale for international sporting events (VMS-ISE) at the Athens 2004 Olympic Games H Bang, K Alexandris, SD Ross Event management 12 (3-4), 119-131, 2008 | 144 | 2008 |
| Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans R Biscaia, A Correia, S Ross, A Rosado International Journal of Sports Marketing and Sponsorship 16 (1), 2-18, 2014 | 133 | 2014 |
| Developing sports tourism SD Ross National Laboratory for Tourism, University of Illinois, Champaign (Chapter …, 2001 | 121 | 2001 |
| Sport sponsorship decision making in a global market: An approach of Analytic Hierarchy Process (AHP) S Lee, SD Ross Sport, Business and Management: An International Journal 2 (2), 156-168, 2012 | 99 | 2012 |
| Assessing the use of the brand personality scale in team sport SD Ross International Journal of Sport Management and Marketing 3 (1-2), 23-38, 2008 | 89 | 2008 |
| Assessing brand associations for intercollegiate ice hockey SD Ross, H Bang, S Lee Sport Marketing Quarterly 16 (2), 106, 2007 | 86 | 2007 |
