| Factors influencing the effectiveness of relationship marketing: A meta-analysis RW Palmatier, RP Dant, D Grewal, KR Evans Journal of marketing 70 (4), 136-153, 2006 | 4649 | 2006 |
| Resource-based theory in marketing IV Kozlenkova, SA Samaha, RW Palmatier Journal of the academy of marketing science 42, 1-21, 2014 | 1382 | 2014 |
| A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance RW Palmatier, RP Dant, D Grewal Journal of marketing 71 (4), 172-194, 2007 | 1306 | 2007 |
| The role of customer gratitude in relationship marketing RW Palmatier, CB Jarvis, JR Bechkoff, FR Kardes Journal of marketing 73 (5), 1-18, 2009 | 1195 | 2009 |
| Effect of service transition strategies on firm value E Fang, RW Palmatier, JBEM Steenkamp Journal of marketing 72 (5), 1-14, 2008 | 1161 | 2008 |
| Review articles: Purpose, process, and structure RW Palmatier, MB Houston, J Hulland Journal of the Academy of Marketing Science 46, 1-5, 2018 | 1126 | 2018 |
| Data privacy: Effects on customer and firm performance KD Martin, A Borah, RW Palmatier Journal of marketing 81 (1), 36-58, 2017 | 889 | 2017 |
| Customer loyalty to whom? Managing the benefits and risks of salesperson-owned loyalty RW Palmatier, LK Scheer, JBEM Steenkamp Journal of marketing research 44 (2), 185-199, 2007 | 862 | 2007 |
| Interfirm relational drivers of customer value RW Palmatier Journal of marketing 72 (4), 76-89, 2008 | 683 | 2008 |
| Creating effective online customer experiences A Bleier, CM Harmeling, RW Palmatier Journal of marketing 83 (2), 98-119, 2019 | 680 | 2019 |
| Influence of customer participation on creating and sharing of new product value E Fang, RW Palmatier, KR Evans Journal of the Academy of Marketing Science 36, 322-336, 2008 | 664 | 2008 |
| Relationship marketing RW Palmatier Marketing Science Institute, 2008 | 636 | 2008 |
| Building, measuring, and profiting from customer loyalty GF Watson, JT Beck, CM Henderson, RW Palmatier Journal of the academy of marketing science 43, 790-825, 2015 | 627 | 2015 |
| Online influencer marketing FF Leung, FF Gu, RW Palmatier Journal of the Academy of Marketing Science, 1-26, 2022 | 619 | 2022 |
| Supply chain management and retailer performance: emerging trends, issues, and implications for research and practice S Ganesan, M George, S Jap, RW Palmatier, B Weitz Journal of retailing 85 (1), 84-94, 2009 | 521 | 2009 |
| Relationship velocity: Toward a theory of relationship dynamics RW Palmatier, MB Houston, RP Dant, D Grewal Journal of Marketing 77 (1), 13-30, 2013 | 487 | 2013 |
| Poisoning relationships: Perceived unfairness in channels of distribution SA Samaha, RW Palmatier, RP Dant Journal of marketing 75 (3), 99-117, 2011 | 482 | 2011 |
| Digital technologies: tensions in privacy and data S Quach, P Thaichon, KD Martin, S Weaven, RW Palmatier Journal of the Academy of Marketing Science 50 (6), 1299-1323, 2022 | 467 | 2022 |
| An emerging theory of avatar marketing F Miao, IV Kozlenkova, H Wang, T Xie, RW Palmatier Journal of Marketing 86 (1), 67-90, 2022 | 465 | 2022 |
| Review of the theoretical underpinnings of loyalty programs CM Henderson, JT Beck, RW Palmatier Journal of consumer psychology 21 (3), 256-276, 2011 | 440 | 2011 |
Eric (Er) FangProfessor of Marketing and Iacocca Chair of Business Administration, Lehigh UniversityVerified email at illinois.edu
