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Wendy W. Moe
Wendy W. Moe
Verified email at umd.edu
Title
Cited by
Cited by
Year
Buying, searching, or browsing: Differentiating between online shoppers using in-store navigational clickstream
WW Moe
Journal of consumer psychology 13 (1-2), 29-39, 2003
11892003
The value of social dynamics in online product ratings forums
WW Moe, M Trusov
Journal of marketing research 48 (3), 444-456, 2011
10522011
Online product opinions: Incidence, evaluation, and evolution
WW Moe, DA Schweidel
Marketing Science 31 (3), 372-386, 2012
8682012
Dynamic conversion behavior at e-commerce sites
WW Moe, PS Fader
Management Science 50 (3), 326-335, 2004
8382004
On the depth and dynamics of online search behavior
EJ Johnson, WW Moe, PS Fader, S Bellman, GL Lohse
Management science 50 (3), 299-308, 2004
7892004
Uniting the tribes: Using text for marketing insight
J Berger, A Humphreys, S Ludwig, WW Moe, O Netzer, DA Schweidel
Journal of marketing 84 (1), 1-25, 2020
7282020
Listening in on social media: A joint model of sentiment and venue format choice
DA Schweidel, WW Moe
Journal of marketing research 51 (4), 387-402, 2014
4712014
Capturing evolving visit behavior in clickstream data
WW Moe, PS Fader
Journal of Interactive Marketing 18 (1), 5-19, 2004
4292004
Modeling the role of message content and influencers in social media rebroadcasting
Y Zhang, WW Moe, DA Schweidel
International Journal of Research in Marketing 34 (1), 100-119, 2017
2572017
Fast-track: Article using advance purchase orders to forecast new product sales
WW Moe, PS Fader
Marketing science 21 (3), 347-364, 2002
2552002
Binge watching and advertising
DA Schweidel, WW Moe
Journal of Marketing 80 (5), 1-19, 2016
2282016
An empirical two-stage choice model with varying decision rules applied to internet clickstream data
WW Moe
Journal of Marketing Research 43 (4), 680-692, 2006
2132006
Using online search data to forecast new product sales
G Kulkarni, PK Kannan, W Moe
Decision support systems 52 (3), 604-611, 2012
1872012
Online display advertising: Modeling the effects of multiple creatives and individual impression histories
M Braun, WW Moe
Marketing science 32 (5), 753-767, 2013
1712013
Opportunities for innovation in social media analytics
WW Moe, DA Schweidel
Journal of product innovation management 34 (5), 697-702, 2017
1602017
Modeling hedonic portfolio products: A joint segmentation analysis of music compact disc sales
WW Moe, PS Fader
Journal of Marketing Research 38 (3), 376-385, 2001
1542001
Uncovering patterns in cybershopping
WW Moe, PS Fader
California Management Review 43 (4), 106-117, 2001
1412001
Social media intelligence
WW Moe, DA Schweidel
Cambridge University Press, 2014
1092014
On the depth and dynamics of world wide web shopping behavior
EJ Johnson, W Moe, P Fader, S Bellman, J Lohse
Management Science 50 (3), 299-308, 2004
852004
A field experiment to assess the interruption effect of pop‐up promotions
WW Moe
Journal of Interactive Marketing 20 (1), 34-44, 2006
812006
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Articles 1–20